INITIO PARFUMS PRIVÉS // PM, SCMC (2021-2022) - Retail

An emblematic flagship store in Paris

Founded in 2015, INITIO PARFUMS PRIVÉS is a French luxury perfume brand which combines powerful and opulent charisma with intense sensations. Freed from current trends, it makes fragrance delightful again. To embody this creative and inventive spirit, the brand decided to open a 50 square meter flagship in the centre of Paris, 320 rue Saint Honoré. MALHERBE focused on design while HYSOPE was the project manager. The store was conceived in a typical Parisian spirit, decorated with mouldings, cornices and marble displays.